ABOUT ME

A play-maker in the marketing field

I am Lorenzo, a play-maker in the marketing field.

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In sport, the purpose of the playmaker is to provide the final pass which leads to a goal/score. In business, the strategic plan is what guides a brand to stand out of the mass of competitors and engage people.

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As a former basketball player, I learned the importance of reading the game and of having a deep understanding of my teammates and opponents in order to win matches.

Business is pretty similar, you just have to manage with the competitive scenario, your brand assets and competitors moves.

I cultivate my creativity and intuition because even I appreciate the logical way of thinking, sometimes you need to be move instinctively.

I hate trendy words without a proper meaning and touch.

Expect a more grounded approach.

I am a dreamer, as long as you are. Anyway, no dream has ever been just based on words.

I value the team working and the competences of each one, that is why I prefer to clarify that I am not the pro on SEM, media advertising or web designing.

I have a network of trusted and capable partners to work with. 

Some companies I worked with that helped me improve myself and strive for more:

• Grey Worldwide, H-ART (nowadays AKQA), H-FARM, Young Digitals and TBWA.

With them I supported brands like Adidas, Carlsberg, Ferrari, Google, McDonald’s, Miele, Müller and Pfizer.